RFP engine for an industry author
- $3Mcontracts won, government included
- 2×RFP-to-close rate, inside six months
- Dailya drafted head start, not a blank page
The problem
A respected industry-authority author had the body of work and the inbound interest. The RFP pipeline did not match either. New opportunities arrived through a single newsletter list and a few personal relationships. Every response started from a blank page, so volume was the bottleneck. The upside was not getting captured.
What I did
01. I built it as real software, not templates. The platform knows the author's own body of work and weighs each new RFP against it, through retrieval. Every morning the author opens a report of live opportunities, each with a partial response already drafted. A head start instead of a blank page. Volume stopped being the bottleneck.
02. The product is the judgment. The hard part was never the retrieval. Earlier in my career I ran complex, multi-million-dollar RFPs in enterprise cybersecurity procurement. I know what a buyer's evaluation committee actually reads. A strategy deck would have described that judgment. I wrote it into the software, so it fires on every submission, not only the ones I touch. The specifics stay with the client.
03. It closed government contracts. Through the platform, the author won government contracts worth millions. Contracts closed through it total $3M. RFP-to-close rate doubled inside six months. The two largest engagements that closed were both six-figure retainers.
Outcome
$3M in contracts won through the platform, government contracts among them. RFP-to-close rate: 2× inside six months. Every morning the author opens live opportunities with a partial response already drafted, a daily head start instead of a blank page. The judgment that used to fire only when I was in the room now fires on every submission. The same engagement also produced the author's content engine, written up separately.
Micah does the work that most strategy decks promise and never deliver.