About
Operator, not consultant.
I’ve spent thirteen years inside B2B software companies as the person who can sit on either side of the table: GTM strategy in the morning, shipping product in the afternoon. Most consultants don’t ship. Most builders don’t sell. I do both, on the same engagement, for the same fee.
Receipts
- $20M+ in revenue behind my work.
- Four companies I worked inside reached an exit. Postmates (Uber, 2020). SurveyMonkey (IPO, 2018). Guardicore (Akamai, 2021). Neuton.AI (technology acquired by Nordic Semiconductor, 2025). SurveyMonkey and Guardicore carried my name on the cap table; the disclosed deals total $5B+.
- Growth, GTM, and platform strategy roles across thirteen years of enterprise software.
What I’m known for
- Positioning research that moves deal size. The Guardicore engagement that ended in the Akamai acquisition began with a single rewritten sentence. The average enterprise deal there was $1.2M.
- GTM systems that compound. For a social activist, a content engine reached a peak of 800,000 impressions in a month, up from a few thousand. For an award-winning author and leadership consultant, the RFP software I built doubled their close rate inside six months.
- Product builds. Ordani, HIPAA-compliant practice management for birth workers, with active paying users in beta. I founded it and I write the code. Public release coming.
Currently
Building Ordani. This country loses too many mothers and infants, and the people working hardest to change that were buried in the business side of the work. I built the tool that hands them their hours back, so the work stays about the mothers and the babies.
Alongside it: engagements with teams where the sales side and the product side have stopped talking to each other. I sit on both sides until they do. I am taking new engagements now.