AI content engine for an industry author
- 36×monthly reach, 8,000 to 290,000
- Five monthsto pass 290,000 monthly reach
- 4×two platforms over the third, as planned
The problem
A respected industry-authority author had the body of work, the audience, and the inbound interest. What they did not have was infrastructure. Content shipped reactively: one post here, one talk there. Every video, blog post, newsletter, and digital event was made by hand, and each one cost the author money and hours. Reach was flat at 8,000 monthly impressions across all platforms combined. None of the upside was getting captured.
What I did
01. The strategy document. I wrote a 25-page algorithm strategy, platform by platform: TikTok, Instagram, YouTube, LinkedIn, X. Not "post more." A weekly cadence, a content-pillar map, a measurement frame, and the exact experiments to run in the first 90 days. I wrote it so the author could hand it to a content lead and have them execute without supervision. It became the operating system for the next twelve months of distribution work.
02. The bet. I picked two platforms to overinvest in and one to underinvest in, on purpose. LinkedIn and one short-form platform got the weekly cadence; that is where the high-value buyers were already reading. The third got a monthly cadence, because audience overlap with the buyer was thin. Production time went to the surfaces that moved deals.
03. The content engine. I built an AI content engine to produce the surfaces the strategy called for: videos, blogs, newsletters, and digital events. It lowered the cost overhead and the hours the author committed to creating digital content. The same engagement also produced an RFP system, which has its own case study.
04. The handoff. I handed the system off and stayed on retainer. The work is not "I am the agency now." The work is "you have the system, and I am the second brain on call when the platforms change." Algorithm shifts, new platform launches, policy changes: that is the retainer. Execution belongs to the author's team.
Outcome
Monthly reach grew from 8,000 to 290,000 in five months, a 36× lift. The two prioritized platforms outperformed the third by 4×, as planned. Videos, blogs, newsletters, and digital events cost the author less money and fewer hours than they did before the engine. A 25-page playbook sits with the author's content lead, who can execute it without supervision. I stayed on retainer as the second brain for the platform and algorithm shifts that come next.